UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF

THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): ~~January~~April 915, ~~2012~~2011

THE BRAINY BRANDS COMPANY, INC.

(Exact name of registrant as specified in its charter)

Delaware	000-54344	30-0457914
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(I.R.S. Employer Identification Number)

460 Brogdon Road, Suite 400

Suwanee, GA 30024

(Address of principal executive offices) (zip code)

(678) 762-1100

(Registrant's telephone number, including area code)

Copies to:

Marc Ross, Esq.

Jeff Cahlon, Esq.

Sichenzia Ross Friedman Ference LLP

61 Broadway

New York, New York 10006

Phone: (212) 930-9700

Fax: (212) 930-9725

N/A

(Former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 14.0102 ~~Entry~~Non-Reliance ~~into~~on Previously Issued Financial Statements or a ~~Material~~Related ~~Definitive~~Audit ~~Agreement~~Report or Completed Interim Review.

On ~~January~~April 915, ~~2012~~2011, John Benfield, Chief Executive Officer of The Brainy Brands Company, Inc.’s (the “Company”) concluded ~~sold~~that anthe ~~original~~Company’s ~~issue~~previously ~~discount~~issued ~~promissory~~financial ~~note~~statements, infor the ~~principal~~year ~~amount~~ended ofDecember ~~$55~~31,~~000~~ (2009 , should no longer be relied upon because of an error in such financial statements . The Company identified a material lease license agreement between the ~~“Note”)~~Company toand an ~~accredited~~entity ~~investor~~controlled (by an officer of the ~~“Lender”)~~Company. The lease license agreement provided for ~~gross~~license ~~proceeds~~payment of $~~50,000~~0.50 ~~The~~per ~~Note~~unit issold ~~due~~subject onto ~~July~~a 9,minimum ~~2012~~monthly licensing fee of $2,750. The ~~and~~Company atdid not record the ~~Lender’s~~minimum ~~option~~monthly ~~may~~accrual. beAs ~~converted~~a atresult of the error, the Company restated its ~~face~~financial ~~value~~statements ~~into~~for ~~securities~~the ~~offered~~year ended December 31, 2009, as reflected in the Company’s ~~next~~10-K ~~equity~~for orthe ~~equity~~year ~~linked~~ended ~~financing~~December 31, 2010, filed with the Securities and Exchange Commission on April 15, 2011. Mr. Benfield has discussed this matter with the Company’s independent accountant.

~~Item~~On 2January 31, 2012, John Benfield concluded that the Company’s previously issued financial statements, for the years ended December 31, 2009 and 2010, and the periods ended March 31, 2011, June 30, 2011, and September 30, 2011should no longer be relied upon because of an error in such financial statements .03 ~~Creation~~In connection with responding to comments of the staff of the Securities and Exchange Commission, the Company engaged a ~~Direct~~valuation ~~Financial~~firm ~~Obligation~~to orperform ana ~~Obligation~~valuation ~~under~~on anassets ~~Off-Balance~~transferred ~~Sheet~~to ~~Arrangement~~the Company’s subsidiary, Brainy Acquisitions, Inc., by The Brainy Baby Company, LLC, on September 23, 2010. The valuation firm concluded such valuation on January 31, 2011. In connection with the results of asuch ~~Registrant~~valuation, the Company determined that the value of the Company’s assets as stated on the Company’s financial statements for the above-noted periods should no longer be relied upon. Mr. Benfield has discussed this matter with the Company’s independent accountant.

See Item 1.01.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit Number		Description
10.1		Promissory Note, dated January 9, 2012.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	THE BRAINY BRANDS COMPANY, INC.
Dated: January 12, 2012	By:	/s/ John Benfield
Dated: February 7, 2012	By:	/s/ John Benfield
		Name: John Benfield
		Title: Chief Executive Officer

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