U.S. SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

Current Report Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):

March 1618, 2010

INDUSTRY CONCEPT HOLDINGS, INC.

(Exact name of small business issuer as specified in its charter)

Colorado

000-53099

20-8510684

(State or other jurisdiction

of incorporation)

(Commission File Number)

(IRS Employer ID No.)

4501 E 50^th St.

Vernon CA 90058

(Address of principal executive offices)

(323) 585-5281

(Issuer's Telephone Number)

ITEM 2.01 COMPLETION OF ACQUISITION OR DISPOSITION OF ASSETS

We previously reported by the filing of a Form 8-K dated October 29, 2009, that we had executed a Share Exchange Agreement (the “Agreement”) and as part thereof, had acquired all of the issued and outstanding member interests of Industry Concepts, LLC (“IC LLC”). This Agreement included various conditions to effectiveness, including our receipt of audited financial statements of IC LLC that conformed to the financial condition as represented to us by IC LLC. That audit has been completed and as a result, we have terminated this acquisition and an aggregate of 16,430,000 shares of our Common Stock have been returned to us. The acquisition of Primp LLC as previously disclosed remains in effect. A copy of the Amendment No. 1 to the Share Exchange Agreement is attached hereto as Exhibit 10.3.

Relevant thereto, on March 16, 2010 we did acquire the rights to the trade name “Love Crush” from IC LLC in exchange for the issuance of 2,000,000 shares of our Common Stock. We intend to assign these rights to a to-be-formed wholly owned limited liability company by the name of “Love Crush LLC.” A copy of the Purchase Agreement is attached hereto as Exhibit 10.4.

Our current business remains as previously disclosed.

ITEM 3.02 UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Effective March 1618, 2010 we issued 2,000,000 “restricted” shares of our Common Stock to ICMatt ~~LLC~~Milonas in consideration for ~~the~~his ~~assignment~~agreement ofto ~~the~~serve ~~trade~~as ~~name~~President ~~“Love~~of ~~Crush.”~~our Company We did not receive any proceeds from this issuance. We relied upon the exemption from registration provided by Section4/2 promulgated under the Securities Act of 1933, as amended, to issue these shares.

InITEM addition, our Board of Directors authorized the issuance of an aggregate of 11,830,000 shares of our Common Stock to four (4) persons and entities, including 10,530,000 shares in favor of Greg Lorber, our current Chief Executive Officer and a director, and 500,000 shares of Common Stock in favor of Andrea J5.02 ~~Payne,~~DEPARTURE ~~our current~~OF ~~Secretary~~DIRECTORS ~~and~~OR aCERTAIN ~~director.~~OFFICERS; ~~All~~ELECTION ofOF ~~these~~DIRECTORS: ~~shares~~APPOINTMENT ~~were~~OF ~~issued~~CERTAIN inOFFICERS; ~~consideration~~COMPENSATORY ~~for~~ARRANGEMENTS ~~services~~OF ~~previously~~CERTAIN ~~rendered, as well as for incentives for future performance~~OFFICERS. We did not receive any proceeds from this issuance. We relied upon the exemption from registration provided by Section 4/2 and Regulation D, each promulgated under the Securities Act of 1933, as amended, to issue these shares.

~~Relevant~~Effective toMarch ~~the shares issued to Mr. Lorber~~18, ~~all but 2~~2010,~~000,000~~ ofAlan ~~these~~Elgort ~~shares~~did ~~shall~~resign behis ~~placed~~position ~~into~~as ~~escrow,~~Chief toFinancial beOfficer ~~held~~and ~~subject~~as toa ~~certain~~director ~~“earn-out” provisions. Specifically, 2,843,333 shares shall be released annually upon issuance~~ of our ~~annual~~Company. There ~~audit~~were ofno ~~our~~disagreements ~~financial~~between ~~statements if and when we generate net income of $182,500 in 2010, $270,000 in 2011 and $557,500 in 2012~~Mr. ~~For~~Elgort ~~purposes of the earn-out, net income shall be defined as gross revenues, minus cost of sales, minus general~~ and ~~administrative~~our ~~expense, but shall not include any extraordinary expenses that the~~ Company ~~may~~regarding ~~be required to deduct from such net income. The Board shall have discretion up to an amount equal to 5% in authorizing~~ the ~~release of any shares on an annual basis. In the event these thresholds are not met~~operation, ~~these~~policies ~~shares will~~or bepractices ~~returned~~of to our ~~authorized but unissued shares~~Company.

~~ITEM~~ Also, 5effective March 18, 2010, Greg Lorber did resign his position as President of our Company.01 He ~~CHANGES~~retains INhis ~~CONTROL~~positions OFas ~~THE~~Chief ~~REGISTRANT~~Executive Officer and a director.

AsSimultaneous atherewith, ~~result~~Matthew ofMilonas ~~those~~was ~~events~~appointed ~~described~~as ~~above~~our President, ~~the~~Chief ~~following~~Financial ~~table~~Officer ~~sets~~and ~~forth~~a ~~certain~~director, ~~information~~replacing ~~regarding~~Mr. ~~the~~Lorber ~~ownership~~as ofPresident ~~Common~~and ~~Stock~~Mr. Elgort as ofChief ~~the~~Financial ~~date~~Officer ofand ~~this~~a ~~Report~~director. Effective byMarch ~~(i)~~18, ~~each~~2010, our Board of ~~our~~Directors ~~directors,~~adopted ~~(ii)~~a ~~each~~resolution increasing the number of the members of our ~~executive~~Board ~~officers,~~from ~~and~~three (~~iii~~3) ~~all~~to offive ~~our~~(5) ~~directors~~persons. Wells Butler and ~~executive~~Brian ~~officers~~E. Sobnosky were appointed as adirectors ~~group.~~of ~~Unless~~our ~~otherwise~~Company ~~indicated~~pursuant to our Bylaws, ~~all~~ ~~shares~~to ~~are~~hold ~~owned~~such ~~directly~~position ~~and~~until the ~~indicated~~earlier ~~person~~of ~~has~~their ~~sole~~resignation, ~~voting~~death, ~~and~~or ~~investment~~the ~~power.~~next annual meeting of our shareholders.

2The following is a biographical summary of the business experience of our new management:

Title of Class	Name and Address Of Beneficial Owner	Amount and Nature Of Beneficial Ownership	Percent Of Class
Common	Greg Lorber(1) 4501 E 50th St. Vernon, CA 90058	12,780,000(2)(3)	65.7%
Common	Andrea J. Payne(1) 4501 E 50th St. Vernon, CA 90058	500,000(4)	2.6%
Common	All Officers and Directors As a Group (3 persons)	13,280,000(2)(3)	68.2%

Mr. Matt Milonas was appointed as our President, Chief Financial Officer and a Director in March 2010. From December 2006 through March 2010, Mr. Milonas was employed by Atachi Data Systems, Inc. as finance manager in charge of global shared services. Prior, from January 2005 through December 2006, he was a manager in the internal controls department of Verizon Business, specializing in Sarbanes-Oxley compliance matters. From September 2003 through January 2005, he was a business analyst with GE Access-Quovadx, Inc. Mr. Milonas received a Bachelor of Arts degree in accounting from Fort Lewis College in 1989, with a minor in psychology from Colorado State University. He intends to devote substantially all of his business time to our affairs.

~~(1)~~ Wells ~~Officer~~Butler. Ms. Butler was appointed as a director of our Company in March 2010. She founded Primp in 2004 and has since served as its Creative Director and Head Designer. She has studied Fashion Design at Rhode Island School of Design, Fashion Institute of Technology, and received her degree in Apparel Manufacturing from the Fashion Institute of Design and Merchandising in 2003. In 1999 Wells received her Bachelor of Arts degree in Economics from the University of Iowa. She devotes substantially all of her business time to our ~~Company~~affairs.

~~(2)~~ Brian ~~Includes~~E. 1Sobnosky. Mr. Sobnosky was appointed as a Director in March 2010. In addition to his position as our director,~~600~~ since March 2008 he has been responsible for sales and business development with Builders Appliance Center,~~000~~ ~~shares~~Denver, ~~held~~Colorado. inSince ~~the~~November ~~name~~2004, Brian has also been Director of ~~CLGL~~New ~~LLC.~~Business ~~Mr.~~Development ~~Lorber~~for isTavata anSoftware ~~officer~~Corporation, ~~director~~Denver, CO, where his primary responsibilities have been identifying and ~~owner~~solidifying ofstrategic 83sales and technology partnerships with third party vendors.3% Mr. ofSobnosky ~~CLGL~~graduated ~~LLC~~in 2003 from Youngstown State University with a degree in Business Administration and Accounting. He devotes only such time as necessary to our affairs.

~~(3) Includes 8,530,000 shares held in escrow, of which~~ 2,843,333 are to be released annually upon issuance of our annual audit of our financial statements if and when we generate net income of $182,500 in 2010, $270,000 in 2011 and $557,500 in 2012. These 8,530,000 shares shall be voted by our Board of Directors until such time as these shares are released from escrow. These shares are held under the name Generations Irrevocable Trust. Mr. Lorber is the beneficiary of this Trust.

~~(4)~~ There ~~Held~~are inno ~~the~~family ~~name~~relationships between any of our current officers and directors and the ~~Noor~~individuals ~~Sophia~~who ~~Trust.~~have ~~Ms.~~become ~~Payne~~directors isand ~~the~~executive ~~beneficiary~~officers of ~~this~~our ~~trust~~Company.

~~ITEM~~Item 95.0103 ~~FINANCIAL~~Amendment ~~STATEMENTS~~to ~~AND~~Articles ~~EXHIBITS~~of Incorporation or Bylaws; Change in Fiscal Year

~~(b)~~ Effective ~~Exhibits~~March 18, 2010, our Board of Directors adopted a resolution changing our fiscal year from October 31 to December 31, effective December 31, 2009. Our Bylaws provide the authority for our Board of Directors to establish our fiscal year on a date in their sole discretion. Our Board undertook this resolution in order to have the fiscal year coincide with the fiscal year end for our wholly owned operating subsidiary company.

~~No.~~We ~~Description~~intend to file a transitional report on Form 10-K for our fiscal year ended December 31, 2009.

~~10.~~3 ~~Amendment No. 1 to Share Exchange Agreement~~

~~10.4 Purchase and Sale Agreement – acquisition of trade name~~ SIGNATURES

3 Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

~~SIGNATURES~~Dated: March 22, 2010 INDUSTRY CONCEPT HOLDINGS, INC. By:s/Greg Lorber__________________________ Greg Lorber, Chief Executive Officer

~~Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.~~ 4

Dated: March 17, 2010 INDUSTRY CONCEPT HOLDINGS, INC. By:__s/Greg Lorber________________________ Greg Lorber, Chief Executive Officer

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