UNITEDTable STATES SECURITIESof AND EXCHANGE COMMISSION Contents

~~Washington,~~UNITED DCSTATES SECURITIES ~~20549~~AND EXCHANGE COMMISSION

~~FORM~~Washington, ~~6-K~~DC 20549

~~REPORT~~FORM ~~OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a~~6-~~16 OR 15d-16 UNDER THE~~K ~~SECURITIES EXCHANGE ACT OF 1934~~

~~For~~REPORT ~~the~~OF ~~month~~FOREIGN ofPRIVATE ~~January 2011~~ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

~~Commission~~For ~~File~~the ~~Number:~~month ~~001-33328~~ of February 2011

~~XINHUA~~Commission ~~SPORTS~~File &Number: ~~ENTERTAINMENT LIMITED~~ 001-33328

~~(formerly~~XINHUA ~~Xinhua~~SPORTS ~~Finance~~& ~~Media~~ENTERTAINMENT ~~Limited)~~LIMITED

~~N/A~~ (~~Translation~~formerly ofXinhua ~~registrant’s~~Finance ~~name~~Media ~~into English~~Limited)

18N/~~F, Tower~~ A~~, Winterless Centre,~~ ~~No. 1~~(Translation ~~West~~of ~~Da Wang Road, Chaoyang District, Beijing, 100026, People~~registrant’s ~~Republic~~name ofinto ~~China (Address of principal executive offices~~English)

~~Indicate~~18/F, byTower ~~check~~A, ~~mark~~Winterless ~~whether~~Centre, No. 1 ~~the~~West ~~registrant~~Da ~~files~~Wang orRoad, ~~will~~Chaoyang ~~file~~District, Beijing, ~~annual~~100026, ~~reports~~People’s ~~under~~Republic ~~cover~~ of ~~Form~~China ~~20-F~~(Address orof ~~Form 40-F.~~ principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F þor Form 40-F o.

~~Indicate by check mark if the registrant is submitting the~~ Form 6 20-~~K in paper as permitted by Regulation~~F Sþ Form 40-~~T Rule~~F ~~101(b)(1):~~ o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(71): o

~~SIGNATURE~~Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

~~Pursuant~~TABLE toOF ~~the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.~~ CONTENTS

~~XINHUA~~SIGNATURE ~~SPORTS~~Exhibit &Index ~~ENTERTAINMENT LIMITED By: /s/ Fredy Bush Name: Fredy Bush Title: Chief Executive Officer~~EX-99.1

Date:Table January 7,of 2011 Contents

~~Exhibit Index~~SIGNATURE

~~Exhibit~~ Pursuant ~~99.1~~to -the ~~Press~~requirements ~~Release~~of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

~~Exhibit 99.1~~ XINHUA SPORTS & ENTERTAINMENT LIMITED By: /s/ Fredy Bush Name: Fredy Bush Title: Chief Executive Officer

~~XINHUA~~Date: February ~~SPORTS~~25, ~~& ENTERTAINMENT LIMITED ANNOUNCE DIRECTOR RESIGNATION AND NEW MEMBER OF AUDIT COMMITTEE~~2011

Beijing,Table China, January 7, 2011—Xinhua Sports & Entertainment Limited (“XSEL” or the Company”) announced today Mr. Steve Richards has resigned from his roles as a director and a member of the Company’s audit committee, effective December 31, 2010, to focus on other work commitments. Mr. David Green, an independent director, has joined the audit committee to fill the vacancy created by the departure of Mr. Richards. Contents

~~End~~Exhibit Index

~~About~~Exhibit ~~XSEL~~ 99.1 - Announcement

XSEL is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand — premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones, cinema, university campuses and other multimedia assets in China. Along with its in-house advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China’s young and upwardly mobile demographic.

Headquartered in Beijing, the Company has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL). For more information, please visit www.xsel.com.

For more information:

IR Contact Graham Earnshaw, XSEL, +86 10 8567 6061, graham.earnshaw@xsel.com

Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” ''confident’’ and similar statements. Among other things, any quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL’s beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

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