Alford Peggy 4

What Happened Peggy Alford, a director of Meta Platforms, sold 392 shares in an open-market transaction on February 25, 2026. The shares were sold at $643.00 per share for total proceeds of $252,056. This was a sale (liquidity event) rather than a purchase.

Key Details

• Transaction date and price: 2026-02-25 — 392 shares at $643.00/share; proceeds $252,056.
• Filing date / accession: Form 4 filed 2026-02-27 (Accession No. 0000950103-26-002886).
• Shares owned after transaction: not specified in this filing.
• Footnotes of note: (F1) Sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Alford on Nov 25, 2025. (F2) Shares are held of record jointly by Ms. Alford and her spouse as trustees of the Alford Family Revocable Trust.
• Timeliness: Filed within two business days of the transaction (timely).

Context A 10b5-1 plan is a pre-arranged trading plan that lets insiders sell shares at set times and is commonly used to avoid trading on material nonpublic information; sales under such plans are usually routine and do not necessarily indicate a change in the insider’s view of the company. For retail investors, insider purchases typically carry more weight as potential signals than routine sales, though tracking both helps gauge insider activity.