Cyr William B. 4

What Happened

• William B. Cyr, CEO of Freshpet, had 2,508 shares withheld to satisfy tax withholding obligations tied to vested restricted stock units (RSUs). The withholding was recorded at $76.60 per share, totaling $192,113. The transaction is reported as a disposition (code F) because shares were surrendered to cover taxes rather than sold in the open market.

Key Details

• Transaction date: 2026-03-15; Filing date: 2026-03-17 (timely filing).
• Withheld shares: 2,508 at $76.60 per share; total value: $192,113.
• Transaction code: F (payment of exercise price or tax liability). Footnote F1: shares were withheld upon RSU vesting to cover tax withholding.
• Shares owned after the transaction: not specified in the provided filing data.
• Filing accession: 0000929638-26-001042.

Context

• This was a tax-withholding event tied to RSU vesting (a common, routine occurrence) rather than an open-market sale or purchase, so it does not necessarily indicate a change in the CEO's view of the company. Tax-withholding by share surrender reduces outstanding shares but is less informative about insider sentiment than outright purchases or voluntary sales.