13F-HR 1 d1242710_13f-hr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F Cover Page Report for the Calendar Year or Quarter Ended: September 30, 2011 Check here if Amendment: |_|; Amendment Number: ____ This Amendment (Check only one): |_| is a restatement |_| adds new holding entries. Institutional Manager Filing this Report: Name: Straus Capital Management, L.L.C. Address: 767 Third Avenue, 21st Floor New York, New York 10017 13F File Number: 028-04115 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Melville Straus Title: Managing Member Phone: 212-676-5640 Signature, Place and Date of Signing: /s/ Melville Straus New York, New York November 14, 2011 ----------------------- -------------------------- ---------------------- [Signature] [City, State] [Date] Report Type: (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report). [_] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting managers(s).) [_] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 132 Form 13F Information Table Value Total: $191,021 (thousands) List of Other Included Managers: NONE FORM 13F INFORMATION TABLE

COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COL 7 COLUMN 8 VALUE SHS OR SH/ PUT/ INVESTMENT OTHR VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MGRS SOLE SHARED NONE ABOVENET INC COM 00374N107 2,~~764~~144 40,000 SH Shared-Defined NONE 40,000 ACTIVE POWER INC COM 00504W100 ~~743~~735 ~~315~~570,000 SH Shared-Defined NONE ~~315~~570,000 AIXTRON SE SPONSORED ADR 009606104 ~~2,218~~436 6530,000 PUT Shared-Defined NONE 6530,000 ~~AKORN~~ALIGN TECHNOLOGY INC COM ~~009728106~~016255101 32,~~286~~501 ~~465~~164,~~461~~863 SH Shared-Defined NONE ~~465~~164,~~461~~863 ~~ALIGN~~ALLOT ~~TECHNOLOGY~~COMMUNICATIONS LTD SHS M0854Q105 88 9,000 SH Shared-Defined NONE 9,000 AMTECH SYS INC COM ~~016255101~~PAR ~~3,571~~0.01N ~~158~~032332504 320 40,~~363~~000 SH Shared-Defined NONE ~~158~~40,~~363~~000 ANCESTRY COM INC COM 032803108 1588 25,~~759~~000 42PUT Shared-Defined NONE 25,000 APPLE INC COM 037833100 2,479 6,500 ~~PUT~~SH Shared-Defined NONE 426,500 APPLE INC COM 037833100 15,~~002~~148 313,~~000~~500 SHCALL Shared-Defined NONE 3,~~000~~500 AVANIR PHARMACEUTICALS INC CL A NEW 05348P401 1,~~319~~098 ~~369~~384,600 SH Shared-Defined NONE ~~369~~384,600 BJS RESTAURANTS INC COM 09180C106 ~~523~~441 10,000 SH Shared-Defined NONE 10,000 BLUE NILE INC COM 09578R103 882 25,000 PUT Shared-Defined NONE 25,000 BOTTOMLINE TECH DEL INC COM 101388106 1,~~211~~511 5075,000 SH Shared-Defined NONE 5075,000 CALLON PETE CO DEL COM 13123X102 ~~621~~348 90,000 SH Shared-Defined NONE 90,000 CAPSTONE TURBINE CORP COM 14067D102 ~~1,103~~750 750,000 SH Shared-Defined NONE 750,000 CARDIOME PHARMA CORP COM NEW 14159U202 1,~~776~~622 ~~425~~492,932 SH Shared-Defined NONE ~~425~~492,932 CARMAX INC COM 143130102 42,~~103~~743 ~~125~~115,000 SH Shared-Defined NONE ~~125~~115,000 CERAGON NETWORKS LTD ORD M22013102 1,~~486~~098 ~~133~~115,000 SH Shared-Defined NONE ~~133~~115,000 CHART INDS INC COM PAR 0.01 16115Q308 633 15,000 SH Shared-Defined NONE 15,000 CHINA CERAMICS CO LTD SHS G2113X100 1,~~583~~807 ~~359~~650,~~822~~000 SH Shared-Defined NONE ~~359~~650,~~822~~000 CHINA FIRE & SEC GROUP INC COM 16938R103 ~~548~~482 7055,000 PUT Shared-Defined NONE 7025,000 CHINA INFORMATION TECHNOLOGY COM 16950L109 ~~1,608~~836 ~~800~~908,~~000~~700 SH Shared-Defined NONE ~~800~~885,000 CHINA JO-JO DRUGSTORES INC COM NEW 16949A206 ~~1,251~~783 ~~589~~558,~~088~~987 SH Shared-Defined NONE ~~589~~558,~~088~~987 CHINA MARINE FOOD GROUP LTD COM 16943R106 1,~~713~~157 ~~625~~650,000 SH Shared-Defined NONE ~~625~~650,000 CHINA PHARMA HLDGS INC COM 16941T104 ~~968~~427 440,000 SH Shared-Defined NONE 350,000 CHINA SHENGDA PACKAGING GROU COM 16950V107 ~~503~~444 375,000 SH Shared-Defined NONE 125,000 CHINA ~~SKY ONE MED INC COM 16941P102 12 6,200 SH Shared-Defined NONE 6,200 CHINA~~ VALVES TECHNOLOGY INC COM NEW 169476207 ~~271~~335 86150,~~500~~000 SH Shared-Defined NONE 86150,~~500~~000 CHINA YIDA HOLDINGS CO COM NEW 16945D204 ~~394~~374 ~~126~~118,~~753~~769 SH Shared-Defined NONE ~~126~~118,~~753~~769 ~~CHINA-BIOTICS~~CHINACACHE ~~INC~~INTL ~~COM~~HLDG ~~16937B109~~LTD ~~1,410~~SPON ~~179~~ADR 16950M107 795 175,~~900~~000 SH Shared-Defined NONE ~~167~~175,~~600~~000 ~~CHINACACHE~~CLAYMORE ~~INTL~~EXCHANGE ~~HLDG~~TRD ~~LTD~~FD ~~SPON~~TR ~~ADR~~GUGG ~~16950M107~~CHN ~~1,411~~SML ~~150~~CAP 18383Q853 544 30,~~500~~000 SHPUT Shared-Defined NONE ~~150~~15,~~500~~000 COACH INC COM 189754104 ~~2,179~~780 3515,000 SH Shared-Defined NONE 3515,000 COSI INC COM 22122P101 ~~465~~391 ~~500~~542,~~000~~500 SH Shared-Defined NONE ~~500~~42,~~000~~500 ~~CREE~~CYTORI THERAPEUTICS INC COM ~~225447101~~23283K105 ~~672~~694 20235,~~000~~402 ~~PUT~~SH Shared-Defined NONE 20235,~~000~~402 ~~CVD~~DICKS ~~EQUIPMENT~~SPORTING ~~CORP~~GOODS INC COM ~~126601103~~253393102 ~~103~~1,004 830,000 SH Shared-Defined NONE 830,000 ~~CYTORI~~DOUBLE ~~THERAPEUTICS~~EAGLE ~~INC~~PETE CO COM ~~23283K105~~PAR ~~1,600~~0.10 ~~335~~258570209 478 75,~~402~~000 SH Shared-Defined NONE ~~335~~75,~~402~~000 ~~DEMAND~~EXFO ~~MEDIA~~ INC ~~COM~~SUB ~~24802N109~~VTG ~~190~~SHS 14302046107 975 159,000 ~~PUT~~SH Shared-Defined NONE 14159,000 ~~DICKS~~FIRST ~~SPORTING~~SOLAR ~~GOODS~~ INC COM ~~253393102~~336433107 12,~~546~~275 4036,000 SHPUT Shared-Defined NONE 401,000 ~~DOUBLE~~FLIR ~~EAGLE~~SYS ~~PETE~~INC CO COM ~~PAR~~302445101 ~~$0.10~~125 ~~258570209 301 35~~5,000 SHPUT Shared-Defined NONE 355,000 ~~EXFO~~FLOTEK INDS INC ~~SUB~~DEL ~~VTG~~COM ~~SHS~~343389102 ~~302046107~~374 180,~~123 151,~~000 SH Shared-Defined NONE ~~151~~80,000 ~~FIRST~~FUSHI ~~SOLAR~~COPPERWELD INC COM ~~336433107~~36113E107 51,~~952~~832 45370,000 ~~PUT~~SH Shared-Defined NONE 45370,000 GARMIN LTD SHS H2906T109 23,~~477~~495 75110,000 PUT Shared-Defined NONE 75110,000 GOLAR LNG LTD BERMUDA SHS G9456A100 ~~1,051~~636 3020,000 SH Shared-Defined NONE 3020,000 GOOGLE INC CL A 38259P508 773 1,~~493~~500 ~~3,000~~ SH Shared-Defined NONE 31,~~000~~500 GREEN MTN COFFEE ROASTERS IN COM 393122106 5,~~764~~112 6555,000 SH Shared-Defined NONE 6555,000 GT ~~SOLAR~~ADVANCED ~~INTL~~TECHNOLOGIES INC COM ~~3623E0209~~36191U106 ~~1,417~~351 9050,000 SH Shared-Defined NONE 9050,000 GULF RESOURCES INC COM PAR $0.0005 40251W309 1,~~682~~198 ~~522~~537,~~059~~359 SH Shared-Defined NONE ~~475~~490,~~000~~300 HACKETT GROUP INC COM 404609109 1,~~389~~082 ~~275~~290,000 SH Shared-Defined NONE ~~275~~290,000 HALOZYME THERAPEUTICS INC COM 40637H109 76,~~100~~345 1,033,441 SH Shared-Defined NONE 1,033,441 HARBIN ELECTRIC INC COM 41145W109 65,~~080~~534 ~~400~~268,000 SH Shared-Defined NONE ~~400~~268,000 HARLEY DAVIDSON INC COM 412822108 31,~~277~~888 8055,000 PUT Shared-Defined NONE 8025,000 HARRIS & HARRIS GROUP INC COM 413833104 ~~204~~142 40,000 SH Shared-Defined NONE 40,000 ~~HOLLYWOOD~~HCA ~~MEDIA~~HOLDINGS ~~CORP~~INC COM ~~436233100~~40412C101 ~~194~~3,226 ~~133~~160,~~568~~000 SH Shared-Defined NONE ~~133~~160,~~568~~000 ~~HUMAN~~HOLLYWOOD ~~GENOME~~MEDIA ~~SCIENCES~~CORP ~~INC~~ COM ~~444903108~~436233100 ~~3,259~~199 ~~130~~133,~~000~~568 SH Shared-Defined NONE ~~130~~133,~~000~~568 IMAX CORP COM 45245E109 ~~480~~1,303 1590,000 SH Shared-Defined NONE 1590,000 INOVIO PHARMACEUTICALS INC COM 45773H102 ~~308~~295 523,000 SH Shared-Defined NONE 523,000 INTELLIPHARMACEUTICS INTL IN COM 458173101 1,~~719~~508 450,000 SH Shared-Defined NONE 450,000 INTEROIL CORP COM 460951106 32,~~917~~195 7045,000 SH Shared-Defined NONE 7045,000 ISHARES TR ~~FTSE~~RUSL ~~CHINA25~~2000 ~~IDX~~GROW ~~464287184~~464287648 32,~~221~~571 7535,000 PUT Shared-Defined NONE 7515,000 ISHARES TR RUSSELL 2000 464287655 32,~~312~~251 4035,000 PUT Shared-Defined NONE 4015,000 ~~ISHARES TR RUSL 2000 GROW 464287648 3,794 40,000 PUT Shared-Defined NONE 40,000~~ JETBLUE AIRWAYS CORP COM 477143101 ~~1,066~~716 175,000 SH Shared-Defined NONE 175,000 KEYUAN PETROCHEMICALS INC COM 493722102 ~~999~~915 234,280 SH Shared-Defined NONE 20214,~~000~~280 KONA GRILL INC COM 50047H201 ~~1,088~~888 ~~200~~160,000 SH Shared-Defined NONE ~~200~~160,000 ~~LDK SOLAR CO LTD SPONSORED ADR 50183L107 4 500 SH Shared-Defined NONE 500~~ LIHUA INTL INC COM 532352101 3,~~473~~045 ~~560~~700,000 SH Shared-Defined NONE ~~560~~700,000 LULULEMON ATHLETICA INC COM 550021109 43,~~467~~408 4070,000 SH Shared-Defined NONE 4070,000 MAKO SURGICAL CORP COM 560879108 42,~~357~~351 ~~146~~68,~~505~~705 SH Shared-Defined NONE ~~146~~68,~~505~~705 MARKET VECTORS ETF TR GOLD MINER ETF 57060U100 ~~816~~828 15,000 SH Shared-Defined NONE 15,000 MEDIVATION INC COM 58501N101 1,698 100,000 SH Shared-Defined NONE 100,000 MIPS TECHNOLOGIES INC COM 604567107 ~~408~~290 60,000 SH Shared-Defined NONE 60,000 NABORS INDUSTRIES LTD SHS G6359F103 ~~604~~368 2530,000 SH Shared-Defined NONE 2530,000 NEKTAR THERAPEUTICS COM 640268108 23,~~816~~185 ~~390~~656,~~022~~722 SH Shared-Defined NONE ~~390~~656,~~022~~722 ~~NETFLIX INC COM 64110L106 106 400 SH Shared-Defined NONE 400~~ NEXXUS LIGHTING INC COM 65338E105 ~~494~~279 ~~173~~204,~~687~~922 SH Shared-Defined NONE ~~173~~204,~~687~~922 NOBLE CORPORATION BAAR NAMEN -AKT H5833N103 ~~583~~294 1510,000 SH Shared-Defined NONE 1510,000 OCEANEERING INTL INC COM 675232102 ~~801~~530 2015,000 SH Shared-Defined NONE 2015,000 OCZ TECHNOLOGY GROUP INC COM 67086E303 1,~~302~~630 ~~159~~336,000 SH Shared-Defined NONE ~~159~~336,000 ~~ONCOTHYREON~~OCZ TECHNOLOGY GROUP INC COM ~~682324108~~67086E303 ~~4,282~~204 ~~460~~42,~~389~~000 SHCALL Shared-Defined NONE ~~160~~42,~~389~~000 ~~ONYX~~OIL ~~PHARMACEUTICALS~~SVC HOLDRS TR DEPOSTRY RCPT 678002106 2,578 25,000 PUT Shared-Defined NONE 10,000 ONCOTHYREON INC COM ~~683399109~~682324108 2,~~436~~215 67370,~~060~~389 SH Shared-Defined NONE 6770,~~060~~389 PANDORA MEDIA INC COM 698354107 1,~~033~~963 59134,000 SH Shared-Defined NONE 59134,000 PATTERSON UTI ENERGY INC COM 703481101 ~~1,203~~520 4030,000 SH Shared-Defined NONE 4030,000 PETSMART INC COM 716768106 5,~~691~~118 ~~125~~120,000 SH Shared-Defined NONE ~~125~~120,000 PHARMACEUTICAL PROD DEV INC COM 717124101 24,~~733~~664 ~~102~~181,900 SH Shared-Defined NONE ~~102~~181,900 POLYPORE INTL INC COM 73179V103 43,~~775~~335 7059,~~650~~000 SH Shared-Defined NONE 7059,~~650~~000 ~~POWER~~PRICELINE ~~ONE~~COM INC ~~NEW~~ COM ~~73930R102~~NEW ~~810~~741503403 ~~100~~2,247 5,000 PUT Shared-Defined NONE ~~100~~5,000 PROCERA NETWORKS INC COM NEW 74269U203 2,507 261,157 SH Shared-Defined NONE 261,157 PROLOR BIOTECH INC COM 74344F106 1,~~918~~732 ~~177~~425,~~300~~532 SH Shared-Defined NONE ~~177~~425,~~300~~532 QIAGEN NV REG SHS N72482107 1,621 117,200 SH Shared-Defined NONE 117,200 QKL STORES INC COM 74732Y105 21,~~300~~414 1,~~134~~177,~~921~~982 SH Shared-Defined NONE 334,921 RACKSPACE HOSTING INC COM 750086100 1,~~281~~536 2945,~~900~~000 SH Shared-Defined NONE 2945,~~900~~000 RAINMAKER SYSTEMS COM NEW 750875304 690 697,387 SH Shared-Defined NONE 697,387 RAPTOR PHARMACEUTICAL CORP COM 75382F106 32,~~669~~255 ~~625~~500,000 SH Shared-Defined NONE ~~125~~500,000 REIS INC COM 75936P105 ~~808~~665 8575,000 SH Shared-Defined NONE 8575,000 RESEARCH IN MOTION LTD COM 760975102 21,~~380~~219 8260,~~500~~000 PUT Shared-Defined NONE 8210,~~500~~000 ROVI CORP COM 779376102 1,~~390~~762 2441,~~500~~000 SH Shared-Defined NONE 2441,~~500~~000 ROWAN COS INC COM 779382100 ~~761~~1,057 2035,000 SH Shared-Defined NONE 2035,000 ROYAL CARIBBEAN CRUISES LTD COM V7780T103 43,~~123~~246 ~~110~~150,000 SH Shared-Defined NONE ~~110~~150,000 RYANAIR HLDGS PLC SPONSORED ADR 783513104 ~~294~~258 10,000 SH Shared-Defined NONE 10,000 ~~SATCON~~SALESFORCE ~~TECHNOLOGY~~COM ~~CORP~~INC COM ~~803893106~~79466L302 ~~120~~2,857 5025,000 PUT Shared-Defined NONE 5025,000 SANDISK CORP COM 80004C101 1,009 25,000 SH Shared-Defined NONE 25,000 SENOMYX INC COM 81724Q107 21,~~024~~460 ~~400~~416,000 SH Shared-Defined NONE ~~400~~416,000 SHUTTERFLY INC COM 82568P304 21,~~104~~750 3742,500 SH Shared-Defined NONE 3742,500 SKYWORKS SOLUTIONS INC COM 83088M102 1,~~441~~509 6384,~~700~~000 SH Shared-Defined NONE 6384,~~700~~000 ~~SKYWORKS~~SODASTREAM ~~SOLUTIONS~~INTERNATIONAL ~~INC~~LTD ~~COM~~USD ~~83088M102~~SHS ~~230~~M9068E105 171,157 35,000 ~~CALL~~SH Shared-Defined NONE 1735,000 SOUTHWESTERN ENERGY CO COM 845467109 ~~423~~333 10,000 SH Shared-Defined NONE 10,000 SPDR GOLD TRUST GOLD SHS 78463V107 ~~736~~790 5,000 SH Shared-Defined NONE 5,000 SPDR SERIES TRUST S&P RETAIL ETF 78464A714 43,~~804~~698 9080,000 PUT Shared-Defined NONE 9080,000 ~~SUNCOR~~SPIRIT ~~ENERGY~~AIRLS INC ~~NEW~~ COM ~~867224107~~848577102 ~~580~~813 1565,000 SH Shared-Defined NONE 1565,000 ~~SUNTECH~~STR ~~PWR~~ HLDGS COINC ~~LTD~~COM ~~ADR~~78478V100 ~~86800C104~~203 ~~197~~ 25,000 PUT Shared-Defined NONE 2510,000 SUCCESSFACTORS INC COM 864596101 230 10,000 SH Shared-Defined NONE 10,000 SUNCOR ENERGY INC NEW COM 867224107 763 30,000 SH Shared-Defined NONE 30,000 SUPERIOR ENERGY SVCS INC COM 868157108 ~~1,288~~918 35,000 SH Shared-Defined NONE 35,000 SWISHER HYGIENE INC COM 870808102 ~~275~~216 53,333 SH Shared-Defined NONE 53,333 TEVA PHARMACEUTICAL INDS LTD ADR 881624209 3,164 85,000 SH Shared-Defined NONE 85,000 THRESHOLD PHARMACEUTICAL INC COM NEW 885807206 1,~~164~~029 714,285 SH Shared-Defined NONE 714,285 TITAN MACHY INC COM 88830R101 ~~1,115~~895 3750,~~500~~000 SH Shared-Defined NONE 3750,~~500~~000 TRANSWITCH CORP COM NEW 894065309 ~~865~~778 ~~280~~330,~~000~~873 SH Shared-Defined NONE ~~280~~330,~~000~~873 U S AIRWAYS GROUP INC COM 90341W108 21,~~080~~375 ~~235~~250,000 SH Shared-Defined NONE ~~235~~250,000 ULTRATECH INC COM 904034105 21,~~534~~115 8665,000 SH Shared-Defined NONE 8665,000 UNILIFE CORP NEW COM 90478E103 ~~766~~929 ~~158~~221,~~975~~225 SH Shared-Defined NONE ~~158~~221,~~975~~225 UNITED CONTL HLDGS INC COM 910047109 54,~~040~~264 220,000 SH Shared-Defined NONE 220,000 UNIVERSAL DISPLAY CORP COM 91347P105 ~~358~~1,175 1024,~~000~~500 SH Shared-Defined NONE 1024,~~000~~500 UQM TECHNOLOGIES INC COM 903213106 ~~184~~130 78,000 SH Shared-Defined NONE 78,000 UR ENERGY INC COM 91688R108 ~~245~~140 155,000 SH Shared-Defined NONE 155,000 URANIUM RES INC COM PAR $0.001 916901507 31,448 2,125 SH Shared-Defined NONE 2,125 VEECO INSTRS INC DEL COM 922417100 32,~~552~~879 75118,~~500~~000 SH Shared-Defined NONE 75118,~~500~~000 VEECO INSTRS INC DEL COM 922417100 ~~145~~122 35,000 CALL Shared-Defined NONE 35,000 VENOCO INC COM 92275P307 ~~955~~793 7590,000 SH Shared-Defined NONE 7590,000 ~~VERMILLION~~VERISIGN INC COM ~~NEW~~92343E102 ~~92407M206~~572 120,~~281~~000 ~~328,600~~ SH Shared-Defined NONE ~~328~~20,~~600~~000 ~~WILLIAMS~~VERMILLION ~~SONOMA~~ INC COM ~~969904101~~NEW ~~3,831~~92407M206 ~~105~~711 272,~~000~~600 ~~PUT~~SH Shared-Defined NONE ~~105~~272,~~000~~600 ~~WONDER~~WILLIAMS ~~AUTO~~SONOMA ~~TECHNOLOGY~~ INC COM ~~978166106~~969904101 32,~~381~~002 ~~442~~65,~~500~~000 SHPUT Shared-Defined NONE ~~442~~25,~~500~~000 YONGYE INTL INC COM 98607B106 3,~~413~~010 ~~643~~668,907 SH Shared-Defined NONE ~~375~~268,~~000~~907 ~~YUHE INTERNATIONAL INC COM 988432100 181 150,000 SH Shared-Defined NONE 150,000~~ ZHONGPIN INC COM 98952K107 ~~854~~540 8671,000 SH Shared-Defined NONE 2745,~~700~~200 ZIOPHARM ONCOLOGY INC COM 98973P101 ~~604~~441 100,000 SH Shared-Defined NONE 100,000

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