4 1 a2036530z4.txt FORM 4

-------- UNITED STATES SECURITIES AND EXCHANGE COMMISSION ----------------------------- FORM 4 WASHINGTON, D.C. 20549 OMB APPROVAL -------- ----------------------------- / / CHECK THIS BOX IF NO STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OMB NUMBER: 3235-0287 LONGER SUBJECT TO EXPIRES: DECEMBER 31, 2001 SECTION 16. FORM 4 OR Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, ESTIMATED AVERAGE BURDEN FORM 5 OBLIGATIONS MAY Section 17(a) of the Public Utility Holding Company Act of 1935 or HOURS PER RESPONSE .... 0.5 CONTINUE. SEE Section 30(f) of the Investment Company Act of 1940 ----------------------------- INSTRUCTION 1(b). (Print or Type Responses) ------------------------------------------------------------------------------------------------------------------------------------ 1. Name and Address of Reporting Person* 2. Issuer Name AND Ticker or Trading Symbol 6. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director X 10% Owner PRIMEDIA Inc. About.com, Inc. (BOUT) ---- ---- --------------------------------------------------------------------------------------------- Officer (give Other (Last) (First) (Middle) 3. ~~IRS~~I.R.S. orIdentification ~~Social Security~~ 4. Statement for ---- title ---- (specify Number of Reporting Month/Year below) below Person, ~~(Voluntary)~~if an entity ----------------- ------------------ 745 Fifth Avenue 12(Voluntary) 1/0001 -------------------------------------------- --------------------- 7. Individual or Joint/Group Filing (Street) 5. If Amendment, (Check Applicable Line) Date of Original ~~Form~~___Form filed by One Reporting Person (Month/Year) ~~--- 11/00~~ X Form filed by More than One New York, New York 10151 --- Reporting Person ------------------------------------------------------------------------------------------------------------------------------------ (City) (State) (Zip) TABLE I - NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED ------------------------------------------------------------------------------------------------------------------------------------ 1. Title of Security 2. Trans- 3. Trans- 4. Securities Acquired (A) 5. Amount of 6. Owner- 7. Nature (Instr. 3) action action or Disposed of (D) Securities ship of In- Date Code (Instr. 3, 4 and 5) Beneficially Form: direct (Instr. 8) Owned at Direct Bene- (Month/ End of (D) or ficial Day/ ------------------------------------------- Month Indirect Owner- Year) (A) or (I) ship Code V Amount (D) Price (1) (Instr. 3 (Instr. 4) (Instr. 4) and 4) ------------------------------------------------------------------------------------------------------------------------------------ Common Stock~~(2)~~ ~~12/5/00 J(3)~~ 1~~,613,445 A (~~/2~~) 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12~~/~~11/00~~01 P(32) 50179,~~400 A $24.4509 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/12/00 P(3) 1,~~000~~,200~~ A $~~24.2500~~ ~~5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/13/00 P(3) 203,800 A $23~~26.~~7681~~5471 5,~~389~~722,~~795~~295 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 121/~~14/00 P(~~3~~) 102,500 A $23.0335 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12~~/~~15/00~~01 P(32) ~~340~~20,~~800 A $23.5257 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/18/00 P(3) 55,~~000 A $~~23.8239~~ ~~5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/19/00 P(3) 66,500 A $24~~26.~~1579~~9813 5,~~389~~722,~~795~~295 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 121/~~20/00 P(3) 15,000 A $24.9375~~ 5~~,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12~~/~~21/00~~01 P(32) ~~174~~46,000 A $~~25.5823~~ ~~5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/22/00 P(3) 215,000 A $24~~27.~~6090~~0000 5,~~389~~722,~~795~~295 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 121/268/0001 P(32) 5487,~~000~~500 A $~~25.3906~~ ~~5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock 12/~~27~~/00 P(3) 62,000 A $24~~.~~4723~~0000 5,~~389~~722,~~795~~295 D ------------------------------------------------------------------------------------------------------------------------------------ ~~Common Stock 12/28/00 P(3) 177,000 A $25.2840 5,389,795 D~~ ------------------------------------------------------------------------------------------------------------------------------------ Common Stock(4) 12/29/00 J(5) 735,802 A (5) 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ Common Stock(6) 12/29/00 J(7) 120,987 A (7) 5,389,795 D ------------------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------------------ Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. (Over) * If the form is filed by more than one reporting person, SEE ~~Instructions~~Instruction 4(b)(v). SEC 1474 (3-99) POTENTIAL PERSONS WHO ARE TO RESPOND TO THE COLLECTION OF INFORMATION CONTAINED IN THIS FORM ARE NOT REQUIRED TO RESPOND UNLESS THE FORM DISPLAYS A CURRENTLY VALID OMB CONTROL NUMBER. ~~(Page 1 of 3)~~

(Page 1 of 3)

FORM 4 (CONTINUED) TABLE II - DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED (E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE SECURITIES) ------------------------------------------------------------------------------------------------------------------------ 1. Title of Derivative Security 2. Conver- 3. Trans- 4. Transac- 5. Number of Deriv- 6. Date Exer- (Instr. 3) sion or action tion Code ative Securities Ac- cisable and Ex- Exercise Date (Instr. 8) quired (A) or Dis- piration Date Price of (Month/ posed of (D) (Month/Day/ Deriv- Day/ (Instr. 3, 4, and 5) Year) ative Year) Security -------------------- Date Expira- -------------------------------------- Exer- tion cisable Date Code V (A) (D) ------------------------------------------------------------------------------------------------------------------------ Not applicable ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ 7. Title and Amount of Under- 8. Price 9. Number 10. Owner- 11. Nature lying Securities of of Deriv- ship of In- (Instr. 3 and 4) Deriv- ative Form direct ative Securi- of De- Bene- Secur- ties rivative ficial ity Bene- Secu- Own- (Instr. ficially rity: ership 5) Owned Direct (Instr. 4) at End (D) or Amount or of Indi- Title Number of Month rect (I) Shares (Instr. 4) (Instr. 4) ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ ------------------------------------------------------------------------------------------ Explanation of Responses: (1) Share prices listed are the ~~aveage~~average of prices paid on the transaction date. (2) The common stock, par value $0.001 per share ("Common Stock"), was granted pursuant to the Agreement, dated as of October 29, 2000 (the "Second Ads for Equity Agreement"), between PRIMEDIA Inc. and the Issuer (filed as Exhibit 5 to the Reporting Person's Report on Schedule 13D dated November 8, 2000). KKR Associates, L.P. and KKR 1996 GP LLC are required to file this statement because they, directly or indirectly, hold a majority of the outstanding common stock of PRIMEDIA Inc. Beneficial ownership of all shares of Common Stock is disclaimed by KKR Associates, L.P. and KKR 1996 GP LLC. (3) Purchases were made by PRIMEDIA and Abra LLC. KKR 1996 Fund, L.P. is required to file this statement because it is the managing member of Abra LLC. Beneficial ownership of all shares of Common Stock is disclaimed by KKR 1996 Fund, L.P. (4) PRIMEDIA Inc. is entitled to receive the Common Stock pursuant to the Agreement, dated as of December 6, 2000 (the "Third Ads for Equity Agreement"), between PRIMEDIA Inc. and the Issuer (filed as Exhibit 7 to the Reporting person's Report on Schedule 13D dated December 29, 2000). KKR Associates, L.P. and KKR 1996 GP LLC are required to file this statement because they, directly or indirectly, hold a majority of the outstanding common stock of PRIMEDIA Inc. Beneficial ownership of all shares of Common Stock is disclaimed by KKR Associates, L.P. and KKR 1996 GP LLC. (5) PRIMEDIA has the right to acquire the Common Stock in consideration of providing advertising and promotional services to the Issuer, as provided in the Third Ads for Equity Agreement. (6) PRIMEDIA Magazines Inc., a wholly owned subsdiairy of PRIMEDIA ("PRIMEDIA Magazines"), is entitled to receive the Common Stock pursuant to the List Rental Agreement, dated as of December 6, 2000 (the "List Rental Agreement"), between PRIMEDIA Magazines and the Issuer (filed as Exhibit 11 to the Reporting Person's Report on Schedule 13D dated January 4, 2001). KKR Associates, L.P. and KKR 1996 GP LLC are required to file this statement because they, directly or indirectly, hold a majority of the outstanding common stock of PRIMEDIA Inc. Beneficial ownership of all shares of Common Stock is disclaimed by KKR Associates, L.P. and KKR 1996 GP LLC. (7) PRIMEDIA Magazines has the right to acquire the Common Stock in consideration of the use of a magazine mailing list owned by PRIMEDIA Magazines, as provided in the List Rental Agreement. Pursuant to Rule 16-1(a)(4) promulgated under the Securities Exchange Act of 1934, as amended, the Reporting Persons state that this filing shall not be deemed an admission that they are the beneficial owners of any of the securities covered by this statement. **Intentional misstatements or omissions of facts constitute Federal Criminal Violations. SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, SEE Instruction 6 for procedure. Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. PRIMEDIA INC. KKR 1996 GP LLC KKR 1996 Fund, L.P. By: /s/ Charles McCurdy 1/8/01 By: /s/ Perry Golkin 1/8/01 By: /s/ Perry Golkin 1/8/01 ---------------------- ----------- ---------------------- ----------- ---------------------- ----------- Name: Charles McCurdy Date Member Date Member Date Title: President **Signature of Reporting Person **Signature of Reporting Person **Signature of Reporting Person KKR Associates, L.P. Abra LLC By: /s/ Perry Golkin 1/8/01 By: /s/ Perry Golkin 1/8/01 ---------------------- ----------- ---------------------- ----------- A General Partner Date Member Date **Signature of Reporting Person **Signature of Reporting Person (Page 2 of 3)

(2) SEC 1474 (3-99) **Intentional misstatements or omissions of facts constitute Federal Criminal Violations. SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, SEE Instruction 6 for procedure. Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. PRIMEDIA INC. KKR 1996 GP LLC By: /s/ Charles McCurdy 1/31/01 By: /s/ Perry Golkin 1/31/01 ----------------------------- --------- ----------------------------- --------- Name: Charles McCurdy Date Member Date Title: President ** Signature of Reporting Person ** Signature of Reporting Person KKR Associates, L.P. Abra LLC By: /s/ Perry Golkin 1/31/01 By: KKR 1996 Fund, L.P. ----------------------------- --------- Its Managing Member A General Partner Date ** Signature of Reporting Person By: KKR Associates 1996 L.P. Its General Partner By: KKR 1996 Fund, L.P. By: KKR 1996 GP LLC Its General Partner By: KKR Associates 1996 L.P. Its General Partner By: /s/ Perry Golkin 1/31/01 ---------------------------- --------- Member Date By: KKR 1996 GP LLC Its General Partner ** Signature of Reporting Person By: /s/ Perry Golkin 1/31/01 ----------------------------- --------- A General Partner Date ** Signature of Reporting Person (Page 2 of 3)

Designated Filer: PRIMEDIA Inc. Date(s) of Event Requiring Statement: January 2, 3, 5, 8, 2001 Issuer Name and Ticker or Trading Symbol: About.com, Inc. (BOUT) Additional Reporting Persons: KKR Associates, L.P. KKR 1996 GP LLC KKR 1996 Fund, L.P. Abra LLC 9 West 57th Street 9 West 57th Street 9 West 57th Street 9 West 57th Street Suite 4200 Suite 4200 Suite 4200 Suite 4200 New York, New York 10019 New York, New York 10019 New York, New York 10019 New York, New York 10019 PRIMEDIA Inc., together with KKR Associates, L.P., KKR 1996 GP LLC, KKR 1996 Fund, L.P. and Abra LLC are collectively referred to in this statement as the "Reporting Persons." (Page 3 of 3)

(3) SEC 1474 (3-99)

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