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Martinez Lance 4

Accession 0000899243-20-030248

CIK 0001818383other

Filed

Nov 2, 7:00 PM ET

Accepted

Nov 3, 4:47 PM ET

Size

11.1 KB

Accession

0000899243-20-030248

Insider Transaction Report

Form 4
Period: 2020-10-30
Martinez Lance
GENERAL COUNSEL AND SECRETARY
Transactions
  • Sale

    CLASS B COMMON STOCK

    2020-10-3026,468150,540 total
  • Award

    RESTRICTED STOCK UNITS

    2020-10-30+122,518122,518 total
    CLASS A COMMON STOCK (122,518 underlying)
  • Sale

    CLASS B-1 UNITS OF QL HOLDINGS LLC

    2020-10-3026,468150,540 total
    CLASS A COMMON STOCK (26,468 underlying)
Footnotes (5)
  • [F1]On October 27, 2020, MediaAlpha, Inc. (the "Issuer"), closed its initial public offering (the "IPO") of its shares of Class A common stock, par value $0.01 per share (the "Class A Common Stock"). A portion of the net proceeds to the Issuer from the sale of shares of Class A common stock in the IPO was used to purchase 26,468 Class B-1 units of QL Holdings LLC (the "Class B-1 Units" and "QLH", respectively) (together with an equivalent number of shares of Class B Common Stock, par value $0.01 per share (the "Class B Stock")) from the Reporting Person, at a price of $17.67 per Class B-1 Unit (and no additional consideration for the shares of Class B Stock).
  • [F2]Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QLH, Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit (together with one share of Class B Stock for every Class B-1 Unit) is exchangeable for one share of the Issuer's Class A Common Stock, par value $0.01 per share, subject to vesting conditions set forth in separate agreements. Pursuant to the executive's award agreements, 25% of the equity granted will vest on the first anniversary of the vesting commencement date set forth in the agreement, and the remaining 75% of the equity will vest ratably each month over the following 36 months.
  • [F3]Represents grant of restricted stock units under the Issuer's Omnibus Incentive Plan granted in connection with the IPO, effective as of October 30, 2020.
  • [F4]The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
  • [F5]Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.

Issuer

MediaAlpha, Inc.

CIK 0001818383

Entity typeother

Related Parties

1
  • filerCIK 0001829670

Filing Metadata

Form type
4
Filed
Nov 2, 7:00 PM ET
Accepted
Nov 3, 4:47 PM ET
Size
11.1 KB