Steelman Kecia 4

What Happened
Kecia Steelman, President and Chief Executive Officer of Ulta Beauty (ULTA), had a total of 1,884 shares withheld to satisfy tax-withholding obligations tied to the vesting of restricted stock awards. On 2026-03-15 the issuer withheld 393 shares at $535.72 (value $210,538) and 1,491 shares at $535.72 (value $798,759), for a combined disposal value of $1,009,297. These transactions are tax-withholding dispositions related to previously granted equity awards, not open-market sales.

Key Details

• Transaction date: 2026-03-15; Form 4 filed: 2026-03-17.
• Price per share: $535.72.
• Shares withheld/disposed: 393 shares (value $210,538) and 1,491 shares (value $798,759); total 1,884 shares, ~$1,009,297.
• Footnotes: F1 = shares withheld to satisfy tax on vested restricted stock; F2 = shares withheld for performance-based restricted stock vesting.
• Shares owned after transaction: Not specified in the provided filing.
• Filing timeliness: Report filed two days after the transaction date; appears to be timely (no late- filing indicator provided).

Context
These transactions reflect tax withholding at vesting (a common, routine practice) rather than a voluntary open-market sale by the insider. While Form 4 shows these as disposals, they generally do not signal insider sentiment the way open-market purchases or sales might. Purchases tend to be more informative about confidence in the company; tax-withholdings are administrative.