13F-HR 1 file001.txt FORM 13F UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F Form 13F Cover Page Report for the Calendar Year or Quarter Ended: September 30, 2001 Check here if Amendment [ ]; Amendment Number: _____ This Amendment (Check only one): [ ] is a restatement. [ ] adds new holding entries. Institutional Investment Manager filing this Report: Name: Whitehall Asset Management, Inc. Address: 320 Park Ave 10th Floor NY, NY 10022 13F File Number: 28-_______ The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Marc Keller Title: Chief Investment Officer Phone: 212-508-3306 Signature, Place, and Date of Signing: /s/ Marc Keller New York, NY -------------------- ------------ -------- [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section] Form 13F File Number Name 28-__________ /s/ Marc Keller [Repeat as neccessary.] --------------- DATE: 9/30/01 PAGE: 1

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WHITEHALL ASSET MANAGEMENT INC 13F-HR