Voskuil Steven E 4

What Happened Steven E. Voskuil, Chief Financial Officer of Hershey Co. (HSY), sold 1,500 shares in an open-market transaction on March 18, 2026. The shares were disposed at $216.71 per share for total proceeds of $325,065. This was a sale (not a purchase or grant) and sales by insiders are often routine rather than a clear signal of company prospects.

Key Details

• Transaction date and price: 2026-03-18, 1,500 shares at $216.71 each
• Total proceeds: $325,065
• Transaction type: Open-market sale (Form 4 code S)
• Shares owned after transaction: Not specified in the provided filing excerpt
• Footnote: Sale executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025
• Filing: Reported on Form 4 filed 2026-03-19 (timely filing)

Context A 10b5-1 plan indicates the sale was pre-arranged and designed to avoid trading on material nonpublic information. Such pre-set sales are common and do not necessarily indicate the insider’s view of the company’s near-term prospects. Retail investors may find purchases more informative; sales under 10b5-1 plans are typically routine.