ARBITRON INC

ARBITRON INC

Arbitron Inc., CIK 109758, has long been a trusted provider of audience measurement data and analytics for broadcasters and advertisers operating within the broader broadcasting and media services SIC context; its core products blend diary-based and Portable People Meter services to help radio, television, and digital platforms quantify listenership and prove the value of ad inventory. The company’s services are designed for network owners, local radio stations, and advertising buyers who need granular audience demographics and real-time reporting to optimize media buys and programming strategies. Arbitron’s business is shaped by regulatory scrutiny around data privacy, consumer participation incentives, and the Federal Communications Commission’s evolving stance on measurement transparency, so it continues investing in compliance controls and diversified panels to mitigate the risk of sample bias, client attrition, or adverse FCC action. For the latest insights or to delve into live filings, view SEC submissions on Earnings Feed.